JOIN Rebrand

A group project done alongside Georgia Hatchett, and Evan Bailey as a proposal for the rebranding of the Portland homeless advocacy oragnization, Join.

My role in the group was to conceptualize the campaign, along with designing stationery, web presence and social media.

Our campaign concept highlighted the stories of those who have been touched by Join and the work that they do. These stories are displayed in a unique way due to the need for low printing costs and a simple and efficient design process for the business. My solution was to ask for those who have found support from Join, to write one sentence about why they love Join and use that handwritten quote that Join could then use as a poster series.